When it comes to the creation of your website, there is one very important thing you have to always consider: SEO. If you’re not entirely sure what this is, how it works, and how to execute it, then it’s time to turn to someone who specializes in SEO for dentists. Search engine optimization, or SEO, is an essential part of your website because it determines where rank in Google and other search engine results.
At Easy Dental Marketing, we build our sites with the end in mind, meaning that we start out considering your SEO and design your site in accordance with Google’s and other search engine’s parameters
The way that people use search engines determines how you’re found and where you show up on search engines. Keyword research is essential to your SEO strategy because you need to write for terms that people are searching—if you write for a term that no one is looking for, no one will find you.
While what you write is vitally important to your SEO strategy, how you write it is equally important. Google understands that you’re writing for people. Therefore, it is essential that your content be written for people. Our copywriters specialize in writing SEO-friendly copy and are comfortable and experienced in writing for dentists. They can clearly translate what services you provide your patients in a way that will support your brand and provide valuable, comprehensible information.
Site speed and architecture is also imperative to your SEO strategy. Google and other search engines index your site for placement on search engine results based on your content, your site speed, and your site architecture. Technical SEO determines how well Google and other search engines can perform this task. At Easy Dental Marketing, we manage the back-end technical SEO to ensure that your site is truly optimized.
Call tracking is a very important part of measuring the success of your SEO strategy. By implementing call tracking, we can measure the actual number of people who call your office from your website or ads. Tracking conversions is essential to understanding how well your strategy is working and how we need to alter your strategy in the future.
Another vital component of your SEO strategy is local SEO. What works in Austin likely won’t work in Los Angeles or in Topeka. Your SEO strategy will be customized to work in your specific geographic area. We will manage your listings on sites like Google My Business, Facebook, and other referral sources as well optimizing your content with specific geographic keywords to ensure that you are situated as the expert in your area.
The way that people use search engines, especially with the increased use of voice commands, is constantly changing. Consequently, your dental SEO strategy must constantly change. You cannot implement an SEO strategy and then leave it be. At Easy Dental Marketing, our SEO strategies are designed to ensure that your site is optimized and kept up-to-date to ensure your place in organic search engine results.
If you’re ready to take your site to the next level and start surpassing your competition, call Easy Dental Marketing today at (800) 501-9802 or fill out the form below and one of our team members will reach out to you.
