The power of a good ad cannot be underestimated. Successful dental ads can drive new, high-quality leads to your website and substantially increase your practice’s revenue. However, creating ads that actually work takes research and knowledge of the ad platforms. At Easy Dental Marketing, we create powerful dental ads that are designed to get you the most out of your investment.
PPC for Dentists: PPC, or pay-per-click, advertising is an effective way to get your name on the top of page one of Google. By bidding on keywords and writing ads targeted to specific search queries, PPC drives high-quality leads to your site for the procedures you want to promote. We do thorough keyword research to ensure that we are bidding on the right keywords for your practice.
Pay-per-click advertising allows us to reach your customers with a personalized ad that answers their question, and you only pay for the ad when someone clicks it. People often ask if PPC actually works, and the answer is a resounding “yes.” People are likely to click on an ad when they are meaning to make a purchase.
Facebook is a great tool for getting your practice out there. As one of the largest social platforms, Facebook gives users the ability to meaningfully connect with their patients and attract new ones by using very specific ad-targeting metrics. Facebook ads have the potential to increase your revenue drastically by constantly attracting the new patients who are the right it for your practice. The beauty of Facebook advertising is that we can get very specific with our target audience. With Facebook advertising, we can create uniquely-targeted ads to reach a very specific target market, yielding higher ROI and increased conversion.
In order for your ads to be successful, they must be targeted toward the right audience. Ads are most effective when they speak directly and personally to your target audience; therefore, we create individually targeted ads to get the most out of them.
An essential part of measuring the success of your ad campaigns is call tracking. By using call tracking, we can measure who calls your office, from which ad they called, and how long the call lasted. This information is invaluable when determining what changes need to be made to your marketing campaigns and which ones are consistently successful. Advertising in today’s digital world is a powerful tool. Digital advertising and Facebook ads for dentists have the power to be game changers. Don’t get left behind your competition.
At Easy Dental Marketing, we truly strive to make your social media marketing easy. Our social media services are designed to get the most out of your social media strategy. If you’re struggling with social media for your practice, call Easy Dental Marketing at (800) 501-9802 or fill out the form below and one of our team members will reach out to you.